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Youtube believes it knows what you want to watch – better than you do
the direction YouTube is taking is focusing more and more on the company’s “What to watch” and “Recommended video” algorithms alongside a complete and entirely deliberate disregard for subscriptions as a function. The message was clear: YouTube thinks it knows what people want to watch better than the people themselves,
via I’m worried about YouTube – Hank’s Tumblr.
Youtube’s goal is not for people to watch your videos! Youtube’s goal is for people to watch any videos. The more minutes spent online, the less spent on TV or other past times and the more chances to sell you something with an ad.
Youtube may be intentionally obliterating video producers with small audiences (which is most of the Youtube channels). We don’t generate enough views for Youtube nor sufficient ad revenue so presumably, they wish to discourage niche video producers. Either build content that gets more views (even if you are intentionally aiming for a niche audience) – or give up and go somewhere else.
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Where to post videos online?
- Youtube – the big kid on the block
- Flickr – known for still photos, Flickr supports up to 1 GB video uploads
- Dailymotion – a European-based video site, 2nd biggest in the world after Youtube
- Vimeo – high quality content
A week ago I posted Fremont Solstice Parade videos on Youtube. Viewership has been abysmal. As previously noted, ordinary Youtube folks (i.e. not Youtube stars) are finding fewer and fewer views of their videos. Youtube has tweaked their search algorithms in a way that popular people get more views, and the less popular, smaller channels, like those of us mere mortals, get fewer and fewer views.
I did a simple experiment: I posted 6 of the same videos I put on Youtube, up on Flickr. Within 4 hours, they’ve had more views than they received on Youtube in a week.
I posted one video on DailyMotion. Within 24 hours its had half as many views as Youtube generated in a week.
That seems to confirm its not the content that is the problem – its Youtube that is the problem. Youtube is prioritizing search results in ways that harm most Youtube video producers and favor a select group.
I’ll have another post on this topic in a moment.
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How Much Do YouTubers Make?
More than a year out of date but … How Much Do YouTubers Make? The Top 25 Earning Creators’ Adsense Salaries Revealed [Infographic].
How did they do it? Mostly it was young people just out of college in 2005-2008 – just as Youtube was getting underway. They jumped on to online video as an extension of Facebook social media and self promotion at a time when there were few competitors. They worked to develop their “channels” and their online personalities, building a large following of subscribers.
It has been said that virtually all of today’s Youtube stars used fraudulent methods to up their viewership during the early years. Back then, Youtube promoted videos based on how many views they had – and Youtube had not yet implemented anti-fraud measures. In those days, early Youtubers would create an HTML page with a hundred or more Youtube players containing their video. And then they would refresh the page repeatedly and watch their viewer counts skyrocket. Youtube put an end to that but others have said essentially all of the top channels in Youtube got their initial high rankings through viewer count manipulation and fraud. Once established at the top of the heap, its easier to stay there.
New “acts” have a much harder time breaking through unless they manage a viral hit, often based on parody. Its got to be shared widely outside of Youtube for it to take off.
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How Old is ‘Too Old’ To Be A YouTube Star?
Almost none are over the age of 40 – sounds just like Hollywood, doesn’t it? 🙂
… the youngest performer (from the numbers, painstakingly, I could gather, mind you) is the South Korean guitarist Sungha Jung (“jwcfree,” subscriber rank: 113) who is 16-years-old. The oldest is one of the guys from The Piano Guys (subscriber rank: 125) who is 47. The mean age of a top YouTuber is 27
via How Old is ‘Too Old’ To Be A YouTube Star?.
Which is the same average age as it was in 2006 – in other words it’s not increasing. Young YouTubers are starting to think about this – and realizing their own careers may be nearing an end as they pass through 30 years old.
“the biggest demographic of YouTube viewers are 18-34 [year old] females”