Category Archives: Business

3D TV might be returning

When 3D TVs became a thing just over a decade ago, they were an impossible sale:

  • Consumers had just upgraded TVs to HDTV – and were not interested in spending more money
  • There was little 3D content available via special DVDs and DVD players
  • And 2009-2011 was a time when the economy was devastated by the Great Recession

Now, things are different including that 3D content can (or could) be made easily available through streaming media, which was not available a decade ago.

Plus there are new applications for 3D. A decade ago it was for watching 3D movies – today, 3D is for gaming and business applications (think CAD). And, there is VR, which is a natural option for 3D too.

It’s a long shot, but hear us out: The stars are beginning to align for the much-maligned technology.

Source: It’s Time to Make 3D TVs a Thing Again | WIRED

China using #drones to enforce quarantine

Source: China adapts surveying, mapping, delivery drones to enforce world’s biggest quarantine and contain coronavirus outbreak | South China Morning Post

They are being used with sensors to detect people out and about, and to broadcast public health announcements from overhead speakers.

I wonder how long until the AmazonUPSGoogle drone fleets decide to play loud advertising as they fly low over our homes and cities?

“No glasses” 3D Holograms?

Light Field Labs has raised an additional US $28 million in funding to develop and produce free air holographic display technology. They are said to have a working prototype now and the additional funding will enable them to scale up to an actual product.

The aim is to create holographic objects that appear to be three dimensional and float in space without head-mounted gear such as augmented reality or virtual reality goggles.”

Source: Light Field Labs : 3D Holograms no glasses Deep Dive – fxguide

The principle people behind the technology had developed the Lytro camera technology. As best I can tell, it may be similar to a digital implementation of a conventional, analog, film-based hologram. In the original hologram technology, you look at a flat image that is, basically, like a window pane. As you move to the left or right, you see the true 3D image visible from that point in space. In the laser-based hologram, the window pane is a film that has recorded light interference patterns.

From the description down the page, here, my interpretation is they have created a currently small window pane that is replicating the light interference hologram concept, but in the digital domain. Obviously, it takes a tremendous amount of computational horsepower and for video, high bandwidth, both of which are becoming available as tech advances.

I presume, also, that this technology can be used to project objects in front of the viewing plane, as is done in stereoscopic 3D. In other words, actors or objects can be appear to be between you and the viewing screen – or behind the screen.

This tech creates true 3D that does not require glasses for viewing.

‘Avatar 2’ sequel in 2020 could kick start #3D again

Avatar was a huge success and caused many studios to rush out 3D conversions of existing 2D content – but which were, frankly, terrible conversions.

Certain studios took the time to make high-quality 3D films, but some films that were put into 3D were garbage. As a result, not all 3D was created equal,” says Eric Handler, a media analyst with MKM Partners. “There was a lot that people didn’t want to pay a premium for anymore.”

There’s hope from certain sectors that the release of “Avatar 2” in 2021 could reignite passion for the format. Cameron is planning three subsequent sequels in the coming years, with a fifth installment wrapping things up in 2027.

Source: ‘Avatar’ Anniversary: James Cameron’s Box Office Epic Turns 10 – Variety