Why did Amazon cancel DPReview?

I think this is why Amazon is shutting down DPReview.com – camera sales crashed and are no longer a growing market opportunity:

Digital cameras interchangeable lens shipments worldwide 2022 | Statista

Amazon is likely seeing a crash in camera sales and revenue – it is no longer a growth market and has not been since 2012.

From Amazon’s perspective, even if DPReview was still profitable, it does not appear to be a revenue growth market. It makes more business sense to invest what money they had in DPReview into growing market opportunities.

The odd item, though, is why did Amazon not put DPReview up for sale? They’ve written it off as if the 25 years of reviews and forum posts have zero $ value. Undoubtedly there are those interested in paying more than $0 for it!