Category Archives: 3D Tech

Reporters still refer to 3D Goggles with a new twist: “goggle-free 3D”

Many biased reporters called 3D glasses “3D goggles” to insult the technology as best they could. They then simultaneously rave over VR helmets, which makes no sense.

My 3D glasses are nearly identical to my reading glasses, but no one says I’m wearing “reading goggles”! And we don’t wear “dark goggles” when we drive on a bright and sunny day!

Needless to say, another reporter has now invented the rude term “google-free 3D” to continue his insults. He is an idiot. Sorry.

Source: CES 2018: Power, speakers, and goggle-free 3D | Best Apple TV

CNET thinks #VR is already dead, apparently #VR3D #VR360 #CES2017

The media bad mouthed 3D – falsely referring to eyeglasses as “goggles” – contributing to the stunted market for consumer 3D TV. This CNET story reads like those old stories – just change “3D” to”VR”:

Virtual reality promises to be a mega-trend that upends how we use computers and just plain get along. So why’s it such a snooze at the world’s biggest tech expo?

Source: Virtually boring: VR really disappoints at CES this year – CNET

Yep, it’s 2017 and VR is just a snooze, practically dead, isn’t it?

Reminder – 3D was launched into a market in the midst of a near global economic depression. People who had just upgraded their old TVs to new HDTVs were asked to upgrade to more expensive 3D TVs. That was a non-starter. Second, there was very limited 3D content available. A limited selection of 3D BluRays – plus one or two 3D TV networks available only to a few. With little to watch, there was little reason to upgrade one’s HDTV to a new 3D HDTV.

News reporters, many of whom admitted they did not like 3D movies, invented their own explanation – they proclaimed consumers did not like “3D goggles”, referring to eyeglasses. The same reporters who wrote that then later wrote enthusiastically about Virtual Reality – never mind that VR elevates the “goggles” to literal helmets.

Now some reporters seem to be turning against VR because VR is not already in every home and being used for every possible application. The technology just isn’t roll out fast enough!

VR has something going for it that 3D TV did not – Google Cardboard-style viewers. Low cost, simple viewers that use existing smart phones enable consumers to enjoy VR 360 and VR 3D videos and games – at low cost! No large investment is required – no need to purchase an expensive 3D TV and upgrade your DVD player to 3D BluRay.

Second, content is delivered as gaming applications – no cable TV or satellite network support needed, as was needed for 3D. Users can watch VR 360 and VR 3D videos hosted on Youtube, Facebook and other online sites.

To summarize, VR has going for it:

  • Inexpensive ways to begin using VR today!
  • Access to free and inexpensive VR content, readily available!
  • Can also be used to watch 3D video – as a bonus feature – at no additional cost

Marvel Digital shows no-glasses 3D Display tech at CES 2017

Source: Glasses-free 3D display – marveldigital

Marval Digital demonstrated glasses-free 3D displays for up to 65″ 4K 3D displays, and also for 3D phones and 3D tablets. The 4K 3D TV displays feature up to 140 degree viewing angles.

Marvel Digital also sells (price unknown) VisuMotion, a software tool for professional conversion of 2D video to 3D.

StreamTV Networks also showed new 360 degree VR technology, plus their glasses-free 3D technology. When I attended CES in the past, the StreamTV technology was the best glasses free 3D technology that I saw at the time.

 

Snapchat Spectacles support 3rd party prescription lenses

Snapchat’s Spectacles are dark glasses with integrated camera, for recording life’s activities. Interesting idea. Like most dark glasses, they are for those who do not need corrective lenses.

On the plus side, the lenses in Spectacles may be swapped out and replaced with corrective lenses prescribed by an optomerist. You then end up with prescription dark glasses integrated in to the Spectacles:

“To swap out Spectacles lenses for prescription lenses, consult a professional ABO-certified optician for guidance.

Please Note: Rx total power cannot exceed -5 diopter”

Source: Spectacles Support

Those who ordinarily wear corrective lenses typically buy snap on dark lenses that go over their existing corrective lenses. Or purchase a set of corrective dark lenses.

Snapchat Spectacles are targeted at a specific demographic (from the Snapchat web site):

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Snapchat recognizes the need to support those wearing corrective lenses, including with in this demographic, by making it possible to use prescription lenses in their product.

Tech companies that miss these large market opportunities risk alienating customers by providing unsatisfactory viewing experiences, which may translate into negative online comments and general disinterest in their products. And that will not be good for profits! I will continue to explore this topic in future posts.

Related: Snapchat Spectacles are not water proof or water resistant which restricts their use cases for those living in wet climates such as the the U.S. Pacific Northwest.

Virtual Reality Contact Lenses 

Contact lenses that enhance normal vision with megapixel 3D panoramic images are being designed by scientists using military funding.

….

Innovega’s contact lenses could effectively generate displays with a screen size “equivalent to a 240-inch television, viewed at a distance of 10 feet.”

Moreover, by projecting slightly different pictures to each eye, the display can generate the illusion of 3D. “You get full 3D, full HD, fully panoramic images,” Willey said.

Although some might balk at using contact lenses, “100 million people already do, including 20 percent of the key target group of 18- to 34-year-olds, those involved in gaming and using smartphones,”

Source: Virtual Reality Contact Lenses Could Be Available by 2014

Eliminates the VR helmet and 3D glasses, apparently.

iPhone app and 3D glasses for converting 2D video into 3D effect

Creator says they have a new secret sauce for 2D to 3D conversion, and when used on your iPhone with their glasses, will add a 3D effect to your existing 2D videos.

But of course, the obligatory 3D quote:

Remember 3D TV? It flopped. Turns out nobody wants to wear silly glasses while watching prime-time sitcoms. Who woulda thunk?

Source: These $50 Glasses Bring Anything On Your Phone To Life In 3D | Co.Design | business + design

Of course, the same author thinks VR helmets are cool but then also said that “people in VR look dorky“.

I do not understand this bias – ordinary glasses used in 3D are  called “silly” or “goggles”- yet Virtual Reality helmets are not a problem at all. If 3D died because of “silly” “goggles”, then VR is dead on arrival due to having to wear helmet headsets!

In the real world, 3D died not because of glasses but because there was almost no 3D content for consumers to watch on their new 3D TVs. But for some reason, the media perpetuate the myth about “3D goggles” halting 3D sales. (Meanwhile, cinema 3D, which also requires glasses, continues to thrive…. hmmmm.)