Low end camera and camcorder sales dive, expensive cameras rise

Study: Smartphones Putting Serious Hurt on Point-and-Shoot Camera Sales | News & Opinion | PCMag.com.

Smart phones are replacing the very low end still and video cameras.

2011 versus 2010:

  • Point and shoot camera unit sales down by -17%
  • “Pocket” camcorder unit sales down by -13%
  • Traditional camcorder unit sales down by -8%
  • High end point and shoot cameras (10x zoom are larger) up by 16%
  • High end detachable lens cameras sales up by 10+%
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“Peter Jacksons Hobbit Wont Save 3D Movies”

Peter Jackson
Peter Jackson (Image via RottenTomatoes.com)

I think this writer is off his rocker: Peter Jacksons Hobbit Wont Save 3D Movies and Thats a Good Thing – Forbes.

He argues 2D movies are better and will be better still when shot and projected at 48 fps instead of 24 fps. Okay. He then says that 3D adds nothing to the viewing experience. Hmmm.

Except that real life is, you know, in 3D.  And the author’s argument seems to be that life would be better if it were only in 2D.

Actually, his long winded argument boils down to ticket prices for bad 3D movies are too high so 3D will just be a short lived fad. Like talking pictures were once said to be a short lived fad, and then color movies were a short lived fad. Or not. Each time people said the new technology did not add much to the movie experience.

What I think he means to say is that most 3D movies so far – with some exceptions – have been made to exploit 3D as a gimmick and then charge way too much to see them.  The added costs for 3D are apparently about +10%, but they have charged far, far more than that to watch them.

A great tale, with great acting, and a great director, shot in 3D, will be more interesting than a 2D version of the same movie. But it comes down to how much they charge to see it.  The movie distributors and theaters have not yet figured out that the price to value ratio needs to be appropriate – and they are not there yet.

I think The Hobbit will be another amazing film from Peter Jackson and will inspire more interest in high quality 3D.

Heck, I plan to start building my two camera 3D rig this weekend (really).

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Guide to 3D and Drones

Coldstreams 3D and Drones