Interestingly, the new 3D blockbusters are targeting adult viewers:
Hollywood’s major studios are preparing to flood festival screens and commercial theaters with an unusual, year-end wave of grown-up movie spectacles — shown in the 3-D or large-screen format that is usually reserved for action blockbusters with younger audiences.
Craftily, we gave some of our volunteers 3D glasses, making them think they were viewing in 3D, but showed them the film in 2D. These people reported dizziness at about the same rate (3%) as those viewing real 3D. In contrast, people viewing real 3D were much more likely to report headache or eyestrain (around 10%) than people who just thought they were viewing 3D. This suggests that while 3D gives some people a headache, it doesn’t really make people dizzy – people just expect it to
He argues 2D movies are better and will be better still when shot and projected at 48 fps instead of 24 fps. Okay. He then says that 3D adds nothing to the viewing experience. Hmmm.
Except that real life is, you know, in 3D. And the author’s argument seems to be that life would be better if it were only in 2D.
Actually, his long winded argument boils down to ticket prices for bad 3D movies are too high so 3D will just be a short lived fad. Like talking pictures were once said to be a short lived fad, and then color movies were a short lived fad. Or not. Each time people said the new technology did not add much to the movie experience.
What I think he means to say is that most 3D movies so far – with some exceptions – have been made to exploit 3D as a gimmick and then charge way too much to see them. The added costs for 3D are apparently about +10%, but they have charged far, far more than that to watch them.
A great tale, with great acting, and a great director, shot in 3D, will be more interesting than a 2D version of the same movie. But it comes down to how much they charge to see it. The movie distributors and theaters have not yet figured out that the price to value ratio needs to be appropriate – and they are not there yet.
I think The Hobbit will be another amazing film from Peter Jackson and will inspire more interest in high quality 3D.
Heck, I plan to start building my two camera 3D rig this weekend (really).
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