Category Archives: Business

The opportunity for 3D is much larger than 3D movies and pictures

With our interest in 3D photography and video, we can get stuck on thinking 3D is just

English: A 3-D solid model of a jack inside a ...
English: A 3-D solid model of a jack inside a cube. Modeled and ray traced using Cobalt. Animation is 120 frames at 25 fps. (Photo credit: Wikipedia)

about photography or movies.

But the future of 3D is vastly larger. As 3D monitors and 3D TVs become wide spread – which is likely a few years out yet – consider the impact this could have on line shopping. And especially when glasses-free displays are common on computers, tablets, phones and HDTVs and the use of 3D is no longer a gimmick but the ordinary.

No longer would we expect to look at a little photo on the web site when choosing a product. Instead, we will likely look at a large 3D view or 3D model that we can rotate and examine, almost as if it were in our hands.

True 3D is also coming. Think “Holodeck” at a small scale. I know people working on this type of technology and for now, the goal is desktop sized “Holodeck” perspectives that enable engineers to design parts in their CAD system and then create a view – not just a mapping of 3D to a 2D display (like the image that accompanies this article) – but a volumetric display which you can walk around and see from all sides.

Add in 3D scanning technology – its available off the shelf today from Microsoft and its called Kinect. Use future 3D scanners to capture information about parts and components or the layout of a kitchen that is to be re-modeled. Or to capture a 3D model of yourself to then use in a virtual clothes fitting exercise where 3D modeled clothes are mapped to your body and checked for size, before you purchase online. So much for retail show rooms? And of course, this can all tie in to 3D printing. Or deliver a 3D virtual world to use from our remotely controlled 3D-seeing robot.

Even traditional 3D imaging can provide us with new perspectives. I enjoy shooting macro 3D – which is close ups of small objects in 3D. Because they are so small we have to get our face so close to the subject that we lose 3D depth perspective. But our camera can capture 3D depth at close range and enlarge it for our viewing.

Similarly, what about slow motion 3D? While we are used to seeing 2D slow motion in sports, 3D slow motion may reveal new insights. And then, what about slow motion macro 3D? Now we may be able to see things that we miss entirely today because we cannot see depth at close range, and definitely not in slow motion.

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Online 3D Photo Web Sites

The following web sites are more than just Flickr – they provide online 3D editing tools. You typically upload two images, a side by side 3D image or an MPO file – and then make alignment and other changes “in the cloud”. Once done, your finished 3D image can be stored in your online photo gallery and viewed in multiple formats, as selected by the viewer – such as side by side cross eyed views or anaglyph.

  • Phereo.com
  • Dualfoto.com
  • 3dMedia.com (uses offline composition software, web site does not display photos on my NVidia GPU – because I do not have a stereo monitor)
  • This list is to be continued …
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“3D will not save a bad movie”

Exactly:

One of the overriding topics of this year’s 3D Stereo MEDIA is how bad 3D is hurting the industry, yet for Comisky, it’s all about the context and the target audience, citing the success of 3D horror films. “I know what bad 3D is when it comes to doing a quality picture but then there are different genres,” noted Comisky.

via Chuck Comisky: “3D will not save a bad movie” | Diary Blog | Screen.

Directors, producers and crews that seek excellence in the entire process are the ones that will be successful. No different than the 2D world!

Movie critic argues the world is a flat surface and 3D is not needed

Critic insists the world around is a single flat surface and agrees to remove one eye ball since it is not needed anyway, says 3D is useless: Hollywood and Fine – Marshall Fine Blog » Blog Archive » Why 3D doesn’t matter.

Presumably he thinks the advent of “talking” pictures did not add value and the later introduction of color, well that just added distractions from the story! In fact, let’s go back to theater stages – no, let’s just go back to books – no, let’s just go back to oral story telling!

Does the world need movie critics? No. In one city where we used to live, the local paper’s movie critic larded his reviews with French phrases and citations to exotic foreign films, usually labeling the American made movie as pointless. At which point we knew it would be a good movie for us to see!