Based on these developments alone, consumers might think that the 3D trend is alive and well. In reality, the format has yet to take off. Consumers were not persuaded to trade in their televisions, buy new cameras or new game consoles. They did not buy into 3D smartphones either.
Where do we “trade in” our TVs or cameras? Am I missing something?
Consumers just finished upgrading old TVs to HDTVs and were not about to instantly replace them with 3D TVs – in the midst of the worst economic downturn since the 1930s. Is this hard to understand?
The author says 3D is showing on fewer theater screens – but it never made sense to run 3D on all screens of your local movieplex. As of December 2011, about half the world’s theaters had converted to digital format and it costs about 10% more to add 3D. The local movieplex doesn’t need to convert all screens to 3D, only some of them as there is not yet sufficient content and not everyone wants to pay the exorbitant, high profit premium some theaters charge for the 3D version of the movie.
Consumers have shown they like 3D games. And online 3D is growing nicely and may largely bypass the mainstream content pipes and achieve success on the Internet. There is a coming convergence of 3D technology, glasses-free displays, cameras, content and Internet delivery that will create a viable 3D market.
Since switching my own blog and my Google+ page commentary to mostly 3D, I have seen a faster rate of growth in readership.
People are interested in 3D – but not in spending big bucks for 3D HDTVs just yet – and not buying high priced theater tickets for ridiculous lame stories like Prometheus (great 3D image quality – dumb story).
My guess is The Hobbit will challenge some minds about 3D!
Or we could go back to silent, black & white movies. I mean, who would ever want to hear actors talk or see things in color? Color just detracts from the story.