H.265 video compression tech for 4K streaming buried in patents: Patent licensing terms still murky for next-gen video | Cutting Edge – CNET News.
Google, on the other hand, is promoting VP9 for free. By incorporating VP9 in to Youtube 4K, Google has potential to create a market standard. And they’ve got some heavy hitters signed on: Sony, LG, Samsung, Toshiba, Nvidia, Intel and others.