IMAX to show less movies in 3D
Reality is IMAX is not as popular as it once was either. They went from big screens to pseudo big screens squished into regular movie theaters – and then turned the volume up to +11. I have not watched an IMAX movie in an “IMAX theater” since The Hobbit came out – and the IMAX experience wasn’t much there, on one of the IMAX squished into a theater screens.
IMAX is now working on “IMAX VR” (which presumably includes 3D)