Consumers apparently do want 3D

The week ended Oct. 14, 20th Century Fox’s Prometheus, in its first week in stores, generated 25% of its unit sales from the 3D version which, it should be noted, came with an extra bonus disc to encourage sales, according to Nielsen VideoScan. Since 76% of Prometheus sales were of a Blu-ray configuration, that means 33% of Prometheus Blu-ray shoppers opted for the 3D edition — a collector’s set that included the film on Blu-ray 3D, regular Blu-ray, DVD, and digital copy iTunes and UltraViolet.

via 3D Starts Popping Up in U.S. Homes – The Hollywood Reporter.

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