Media declares war against 3D – why?
Sales of 3D capable TVs increased by 100% in the US in 2013. Globally, 41 million 3D TVs sold in 2012 (2013 #s not available). Sales of Blu-Ray 3D discs are up 95% year over year. And glasses-free 3D TVs are coming to market by Q2 of 2014. 16 of the top 20 highest grossing movies of 2013 were 3D movies.
But never mind all that. These reporters are on top of the story with top notch sourcing.
- Read the comments – nearly all comments are from readers saying they love their 3D TVs, universally disagreeing with the reporter.
- This is an online poll of a “coupon” web site, not a random sample survey. The 1st clue of bias is it says 1/3 of respondents reported getting sick watching 3D movies, which is vastly larger than in the overall population.
Netflix bets big on 4K, may end support for 3D. No one watches 3D content on Netflix because they do not really have any 3D content. They have a few dozen titles, most of which are cartoons or strange documentaries. There’s little high quality 3D content on Netflix.
The bias in these stories is just dripping over the screen. With words like “3D goggles” (in place of 3D glasses), “clunky 3D glasses”, and what not, its clear where their bias lies. Especially when the same reporters think video gaming helmets (Occulus Rift and other virtual reality game displays) are just so awesome – even if they are the size of a helmet. Makes no sense.
Back in the real world,
Sisvel Technology, the Italian media R&D firm, is showing off a more advanced version of their 3D Tile Format, they introduced at the 2013 CES. This enables the broadcast of high quality 3D imagery, improving over the limitation of current broadcast technology that squishes two images in low resolution.
Vizio, which announced it will not make additional “glasses” based 3D TVs this year, is demo’ing a glasses-free 3D technology from Dolby.
This year’s “big thing” (last year’s too, by the way) is 4K TVs, now branded as Ultra HDTV. All of these new 4K televisions are 3D capable.
Asked about 3DTV during the Q&A portion of his presentation, DuBravac [Consumer Electronics Association Chief Economist] gave a surprisingly optimistic response. “3DTV has actually done pretty well,” he said. “The deployment and adoption is there; usage maybe isn’t there.”
I was already shown a new 3D product while in a museum in Seattle on Sunday. A rep from a company in Hong Kong showed it to me (I was shooting 3D video at the time) and was enroute to Las Vegas to announce it at CES. Isn’t that cool? This year I chose not to go to CES but I still saw a new product demo already – and the CES has not even opened the doors yet.