MediaTek Launches “Cool 3D” – technology for #3D smart phone platforms

This would be a chip set and presumably support software for building 3D smart phone devices:

The “Cool 3D” suite for MediaTek smartphone platforms includes support for stereo 3D cameras and displays, real-time 2D-to-3D conversion and an optimal 3D user interface that is designed to provide consumers with a stunning 3D experience. Two distinguishing features are “3D Cool Shot” and “3D Cool Show”. MediaTek’s “3D Cool Shot” solution supports a cost-effective 5 MP, dual-lens camera, which achieves 1080P, 24 FPS 3D images, giving users a high-definition visual experience. The MediaTek smartphone platforms are the first of their kind in the industry to integrate the functionality of the dual-lens bridge devices into the main smartphone platform, reducing system cost and saving precious board area. The “3D Cool Show” technology substantially improves the stereo 3D effect with anti-fatigue capabilities, and real-time transformation between 2D/3D modes, allowing for convenient switching between the 2D and 3D displays. These solutions, which leverage MediaTek’s established 3D technologies from the DTV and Digital Home markets, are aimed at creating an optimal stereo 3D display with a custom-tailored 3D interface.

via MediaTek – MediaTek Launches “Cool 3D”: A Comprehensive Suite of 3D Solutions for Smartphone Platforms.

“Flight of the Butterflies” in #3D – IMAX Film coming October 1

FLIGHT OF THE BUTTERFLIES IN 3D SOARS ONTO IMAX® SCREENS THIS FALL WITH WORLD PREMIERE EVENTS IN NORTH AMERICA

Epic New Giant Screen 3D Adventure Captures One of the Longest Migrations on Earth and the Inspiring True Story of One Scientist’s Stunning Discovery

Portion of Film Proceeds to Aid Monarch Butterfly Conservation Efforts

–> Link to theatrical trailer for this film

NEW YORK, NY (September, 2012) – SK Films, a leading worldwide producer and distributor of entertainment content, is pleased to announce the theatrical release of a breathtaking new adventure film created for Giant Screen / IMAX® Theaters: Flight of the Butterflies in 3D. Based on a remarkable true story, the epic Giant Screen film experience will be released theatrically in select major markets in the United States and Canada on October 1, 2012, and will continue to roll out to theaters in North America and globally through 2013. A special advance world premiere screening will also be held on September 24 at the Smithsonian Institution’s Johnson IMAX® Theater at the National Museum of Natural History, with Mexico’s President Felipe Calderón, an ardent supporter of Mexico’s butterfly sanctuaries. Monarch butterflies depend on milkweed and milkweed habitats for survival and a portion of the film’s box office revenue is also earmarked to aid in crucial butterfly conservation efforts.

Continue reading “Flight of the Butterflies” in #3D – IMAX Film coming October 1

Why We’re Switching From Macs « Rocket Jump

FreddieW explains Why We’re Switching From Macs « Rocket Jump.

I reached the same conclusion as FreddieW.

After more than a decade of working on Mac, from the PowerPC to the quad core Mac Pro desktop, I have mostly switched to a quad core Windows 7 machine.

The lack of real AVCHD support in FCP7, the FCP7 to FCP X mess, no 3D video support, the disappearing Firewire ports on new hardware, and Apple’s constant push to nearly force upgrades every 2 – 3 years – and the final blow with Mac OS X 10.8 being crippled so that it will not run on 3 of my Macs, Apple has dampened our enthusiasm.

My main reason to keep a contemporary Mac is for iOS development and to access legacy projects. Other than that, most of my work is now on Windows. Sony Vegas, Magix Movie Edit Pro, Adobe Premiere are all excellent video editors that run on Windows.