A local movie theater owner says he is selective in what movies he will show in 3D, noting that a 3D film needs to be shown in both 2D and 3D options, taking up theater seat space. He now only shows 3D films when he thinks the use of 3D is used appropriately to add value to the story and will generate a good return on investment.
The story says 1/4th of population watched a 3D movie in 2014 while the overall percentage declined (which could be due to fewer 3D movies or theaters showing 3D). However, young viewers up through age 24 increased their 3D viewing during 2014 and was otherwise unchanged for several adult age groups.
Source: Movie customers big drivers of what is shown in 3D
Craftily, we gave some of our volunteers 3D glasses, making them think they were viewing in 3D, but showed them the film in 2D. These people reported dizziness at about the same rate (3%) as those viewing real 3D. In contrast, people viewing real 3D were much more likely to report headache or eyestrain (around 10%) than people who just thought they were viewing 3D. This suggests that while 3D gives some people a headache, it doesn’t really make people dizzy – people just expect it to
Source: Do 3D films make you dizzy – or is it just your imagination?
3D films comprised 12 of the top 13 highest-grossing films of this year so far, with those films amassing a huge $7.5+ billion and counting at the worldwide box office. The rest of 2014′s 3D release have likewise contributed an additional $1+ billion to date, with several major 3D release still to come that should push the finally 3D box office tally over $10 billion and likely toward the $12 billion mark.
via Why 3D Will Dominate Cinema In The Future.