Early in 2012, Youtube provided $100 million in funding to launch a number of “professionally produced” channels. Those that have not done well are about to get cancelled, followed by a new round of funding to start up new channels.
Category Archives: Advertising
YouTube View Fraud – how top producers once (and maybe still do) gamed the system
View fraud is used to rapidly increase the number of views of an online video, moving a video quickly on to the Most Viewed and Top Rated lists. That, in turn, exposes the video to real users who are implored to “Subscribe!”.
There are numerous online reports (and data to back them up) suggesting that many of today’s top online video producers use view fraud to game the system and achieve their early online video success.
Some say they still game the system: YouTube View Fraud – Encyclopedia Dramatica.
It was (and may be still is) quite easy to do. Another short example here.
This article gives additional tips on view fraud (embedding your videso to autoplay on every page of your web site) and which video sites are better at weeding out fraud, than others.
This does not mean all producers engaged in view fraud but there are plenty of online stories and data to back them up that suggest a number of today’s top producers did indeed use view fraud to establish their online presence.
Related articles
Youtube offers improved support to education and non-profit organizations
This is very positive for all: From Edu To Non-Profits, YouTube Aims To Walk The Path To Good | TechCrunch.
How to get more views of your videos on YouTube
Many Youtube videos use a combination of promotion and behind-the-scenes tricky manipulations to become top views.
The Secret Strategies Behind Many “Viral” Videos | TechCrunch.
In addition to the ideas described at the link:
- Tutorial videos are good bait to get viewers.
- Apparently some categories, like education and travel & events do not get rotated into the front page recommended lists. I do not know if this is true or not.
Related articles
- Watch The Top 9 YouTube Videos Of The Week (huffingtonpost.com)
- How to optimise a video for YouTube (marketing.yell.com)
- Clear Your YouTube Viewing History, Workaround (ghacks.net)
Online video marketing poised to take off
The Rich Ads In Search product [from Yahoo], which goes live in the U.S. on Monday, will now allow advertisers to include images, video, and advertiser site search functions directly within search ads. Neither Google nor Microsoft, Yahoo’s major search competitors, currently offer this functionality.
via Yahoo Enables Video and Other Rich Media in Search Ads – ClickZ.