His insight is to identify the clear strategic positioning of this new camera:

OM Digital Solutions has launched their new OM-1 flagship camera and the strategic positioning of the company is now crystal clear.

Source: OM-1 Strategic Positioning – Small Sensor Photography by Thomas Stirr

On the online photo forums and groups, some are excited by the new OM-1 while others get caught up in arguing spec details and full frame this versus not full frame that. The discussions are, frankly, boring.

Thomas Stirr’s observation, though, is that this is not necessarily the camera for a studio or perhaps wedding photographer. Instead, this is a camera for those who value “speed, durability, portability and weatherproofing”.