Avatar was a huge success and caused many studios to rush out 3D conversions of existing 2D content – but which were, frankly, terrible conversions.

Certain studios took the time to make high-quality 3D films, but some films that were put into 3D were garbage. As a result, not all 3D was created equal,” says Eric Handler, a media analyst with MKM Partners. “There was a lot that people didn’t want to pay a premium for anymore.”

There’s hope from certain sectors that the release of “Avatar 2” in 2021 could reignite passion for the format. Cameron is planning three subsequent sequels in the coming years, with a fifth installment wrapping things up in 2027.

Source: ‘Avatar’ Anniversary: James Cameron’s Box Office Epic Turns 10 – Variety