Google, on the other hand, is promoting VP9 for free. By incorporating VP9 in to Youtube 4K, Google has potential to create a market standard. And they’ve got some heavy hitters signed on: Sony, LG, Samsung, Toshiba, Nvidia, Intel and others.
An Apple Final Cut user survey done a year ago included several questions about 3D editing, suggesting Apple was watching the 3D space carefully.
The Apple patent appears to cover a method of associating two independent clips shot on two cameras (the left and right cameras). This is an important feature as pairing of stereoscopic clips shot on two cameras is presently done manually and is time consuming.
Vizio feedback from retailers was very positive, not least because without glasses, 3D TV is much easier to show at retail,”
That comment nails the marketing issue – features that are hard to demonstrate at the retail level are hard to sell. Features that are easy to demo, sell products. That’s marketing 101.
Of interest, 20% of Vizio customers are using their TV for Internet streaming video. And that number will only increase over time. This is important for the 3D market because the Internet is ideal for serving widely dispersed special interest groups, whereas broadcasting, and cable TV delivered broadcasts are suited for mass markets. Until there is a mass market, the cable guys and gals cannot justify devoting entire channels to a 3D market niche. The Internet, on the other hand, does not care – and 3D is poised to grow through Internet content delivery until such time as mass market status is achieved.
The above has become quite a meme in the media. 3D is dead, they say, because of “silly, uncomfortable 3D glasses”, or “clunky 3D glasses”, or “3D goggles”.
We may as well say that reading died for people over 45 due to their need to wear “silly, uncomfortable reading glasses”. To illustrate, here’s a photo of my 3D glasses and a photo of my reading glasses. And by the way, the 3D glasses also come as clip-ons, like dark glasses, for those who wear regular glasses. Those with contact lenses just use the regular glasses.
Guess at this point, we may as well hold the funeral for reading too. Makes as much logical sense as this nonsensical meme going through the media.
3D is growing, not as fast the media hyped it up initially, but it is growing. The main limitation has been and continues to be a lack of 3D content.
We normally cannot see very close subjects in 3D because, when very close to our face, we can only see subjects with one eye. I like shooting macro 3D for this very reason – macro 3D reveals a world that we cannot see.
Red/cyan 3D anaglyph. Requires red/cyan glasses to see in 3D. Mushroom cap is about 1/4″ or 6mm across.
This year’s CES is all about 4k TV – a technology that does not deliver a lot of benefits to typical home consumers with modest size TVs (most cannot tell the difference between 2K HDTV and 4K Ultra TV on a typical home sized screen):
“Any new 3D technology has to be sufficiently different, and I believe that this means High Dynamic Range HDR Ultra HD. I saw HDR video from Dolby, and it blew me away.”
HDR video is coming and can deliver eye catching value when it gets here. But consumers do not upgrade TVs every few years. That’s the problem that hit 3D and will impact 4K and HDR too. Everyone just upgraded to digital HDTV and most do not have disposable income to run out and buy a new technology gizmo – and certainly in the midst of the recent economic downturn.
3D’s problem was not 3D glasses but lack of content. No one wanted to watch old re-plays of sports on ESPN 3D, shot with just a few cameras. There are only so many odd cartoons and documentaries people will watch in 3D. Netflix’s 3D pickings were slim. And not everyone wants to buy Blu-ray 3D discs. The problem is lack of content.
User created 3D content via Youtube and the growing 3D production capacity of China may change this. I expect it will.
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