View fraud is used to rapidly increase the number of views of an online video, moving a video quickly on to the Most Viewed and Top Rated lists. That, in turn, exposes the video to real users who are implored to “Subscribe!”.
There are numerous online reports (and data to back them up) suggesting that many of today’s top online video producers use view fraud to game the system and achieve their early online video success.
Some say they still game the system: YouTube View Fraud – Encyclopedia Dramatica.
It was (and may be still is) quite easy to do. Another short example here.
This article gives additional tips on view fraud (embedding your videso to autoplay on every page of your web site) and which video sites are better at weeding out fraud, than others.
This does not mean all producers engaged in view fraud but there are plenty of online stories and data to back them up that suggest a number of today’s top producers did indeed use view fraud to establish their online presence.