4K/3D/120 fps theater experience, plus IMAX working on VR headsets for theaters
Director Ang Lee is experimenting, and presenting, a 3D 4K 120 fps motion picture, but that version only shows in 5 cities, globally.
Elsewhere, IMAX is working on “theater-based VR”. The latter may begin with short (less than 15 minute) VR experiences in “IMAX VR Centres” located within theater complexes as a separate VR area – but initially as a marketing and technology experiment.
The article notes that for now, a lot of “gee whiz, I’ve got to see this VR thing” is driving interest. But eventually, VR-based content needs to deliver compelling content in the form of stories.